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Differences between Qualitative and Quantitative Research

Do you simply despise the process of conducting research in psychology? Are you particularly interested in the practical or clinical aspect of your academic programme? Well, you’re not alone. However, you should revaluate your preferences if you truly want to understand the ins and outs of your field.

Now imagine a world where there are no theories or inclination towards the inspection. Do you think it will progress in the right direction? Absolutely not. Theories are an integral part of evolution. Researchers and scientists are constantly working towards understanding basic and formative concepts of life. From how a neuron works in the brain to what tempts a customer to purchase a specific item in a grocery shop, researchers try to find out everything.

Their process is highly systemic and organised as they want to ensure that their conclusions are accurate and unbiased. To formulate a theory, they have to work tremendously hard as the process is time-consuming and complex in nature. But how do you decide what type of research you need to do to get to the answer? It completely depends on your aim.

Do you want to work with hard data or soft? Hard data basically comprises of numbers, graphs, and charts. On the other hand, soft data mainly consists of pictures, audio files, symbols, etc.

Moreover, do you want surface-level information, or do you want to dig deep? These are essential questions that need some answering. The answers will lead you to the conclusion that you should either incline towards qualitative research or quantitative research. Hence, below are some of the most prominent differences between the two. 

·Linear vs. non-linear

When it comes to understanding the sequence of research, the concept of linear and non-linear research always pop up. In quantitative research, linear notions are observed. Thus, the researcher would already know the steps that he has to follow before conducting the research. On the contrary, when a researcher follows a qualitative design, they will make plans along the way.

·Reconstructed logic vs. logic in practice

Logic is essential either way. However, in regards to scientific courses like research, it plays a more pivotal role. Thus, in quantitative research, the researcher would follow a pattern that is highly calculative and much emphasis will be given to the work that goes behind in understanding the concepts. However, in regards to qualitative research, the researcher will make the rules along the way.

·Objectivity vs subjectivity

Quantitative research is pragmatic and extremely objective. As mentioned earlier, it is highly calculative and based on logic. The element of rigidity is high in this type of research. On the contrary, in qualitative research, the data is interpreted following the principles of subjectivity that can create biases.

Hence, it is extremely flexible. This can be further explained with the help of essay writing concepts. When you’re writing an expository essay, your focus is on factual knowledge. However, when you compose reflective essays, the narrative is rather personal, and subjectivity is given preference. Same is true in qualitative and quantitative research. Also, the same approach is applied by services providing Essay Help UK.

Thus, considering the importance of research in psychology, understanding the differences between qualitative and quantities methodologies becomes essential. Depending on the speciality, approach, and intent of the research, these designs are selected. To get the best results, it is always advised that a culmination of both should be present in research.